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News & Views
Real World Data (RWD) and Real World Evidence (RWE) are gaining traction across the industry. The front runners are already exploring new ways to collect and use data within their market access strategies and, for some, this is proving an effective way to ‘tip the balance’ from a no to a yes with target agencies...
Access to clean water ranks amongst the most important drivers of health conditions within a country or region. It is also a key driver of economic productivity or, as many put it, it is the source of life. With information becoming more and more a commodity and accessible to ever larger portions of the global population, the realization that...
Traditionally, point of care settings have struggled in providing effective messaging to patients, notably hampered by the cost and scale of setting up physical displays and reference material at individual offices.Use of digital technology at health facilities to connect with patients is seeing results. Data service providers are leveraging IP address targeting...
IBM is known as one of the world’s computing juggernauts. So when IBM first announced its artificial intelligence (AI) question-answer based project Watson (named after IBM’s first CEO Thomas J. Watson) in 2010 there was a lot of interest into potential practical uses for the technology, specifically in the health sector. According to IBM...
A record share of all deaths around the world are attributed to Alzheimer's, varieties of cancer and diabetes. Anecdotal research suggests the number has reached a striking 90% e.g. in the United Kingdom. For decades, the best in class medical professionals summed up these diseases are triggered by bad personal habits by patients such...