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News & Views

Many CEOs in biotechnology are focused on reaching out to as many investors as possible in a style that is known to be rather hectic and haphazard. A recent study showed that nearly 80% of institutional investors will not invest in a concept they do not understand scientifically. Saying it another way, if investors do not understand...
Real World Data (RWD) and Real World Evidence (RWE) are gaining traction across the industry. The front runners are already exploring new ways to collect and use data within their market access strategies and, for some, this is proving an effective way to ‘tip the balance’ from a no to a yes with target agencies...
Traditionally, point of care settings have struggled in providing effective messaging to patients, notably hampered by the cost and scale of setting up physical displays and reference material at individual offices.Use of digital technology at health facilities to connect with patients is seeing results. Data service providers are leveraging IP address targeting...